About Michael Guld

Michael Guld is an entrepreneur, radio commentator, and a nationally recognized author and speaker. As President of The Guld Resource Group, he speaks and consults about how to increase sales performance, marketing exposure, employee productivity and create a world-class service experience. He has been a frequent speaker at national and state associations, as well as corporate and non-profit organizational events.
Guld has lived the “radio dream,” building a radio group from the ground up. His Mission Statement while managing the station group reflected his operating philosophy:
Entertain Our Listeners…Ratings will follow
Superserve Our Clients…Revenue will follow
Take Care of Our Staff…Loyalty will follow
Take Care of Our Community…And everything else will take care of itself.

Guld’s tagline for his consulting company is “Building Profits Through People, Promotion and Passion” reflecting his belief that profits follow when you do the “right things”. His mission is to prove that “nice guys can finish first.”
Throughout his career, he has helped hundreds of companies grow their business and has become a valuable resource in advising his clients on all aspects of their strategic initiatives. As a business development specialist, he has been interviewed by dozens of national publications including, Small Business Opportunities and HR World. His articles have appeared in a number of trade publications including Radio Ink, Furniture World and PharmacyNOW. Guld was recently featured in the prestigious Radio and Records: Publisher’s Profile. He is also the host of “Talking Business with Michael Guld” airing on WCVE Public Radio. Guld is the author of the nationally acclaimed broadcast sales and marketing book The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar, teaching broadcast sales executives how to grow their client’s business.


Guld received his BBA and MBA from the University of Georgia. While operating the radio stations, his station group was awarded the Virginia Association of Broadcaster’s highest award recognizing community service. The stations were also the recipient of the Media Partner Award from the American Cancer Society. Guld is a former Board member for the Better Business Bureau and the Retail Merchants Association in Richmond, Virginia and former President of the Virginia Association of Broadcasters. He has been married to Natalie for 28 years and together, they have three children.
To explore opportunities for bringing Michael Guld to your organization,
please contact Natalie Guld at (804) 399-5662 or

The Guld Resource Group